How it works
Sprints, not contracts.
Almost every SEO agency sells you a vague monthly retainer and hopes you forget to cancel. We do the opposite. We sell defined sprints - a set scope, a set timeline, a set price - and we have to earn the next one by showing you results. That single difference is the whole reason Front Line SEO exists.
We audit and plan - before you pay
We walk through your current search presence together: where you rank, where your competitors rank, what's leaking jobs. Then we agree on the exact sprint, the deliverables, the timeline, and the price. No surprises, no open-ended scope.
We run the sprint
A fixed ~90-day push: Google Business Profile, citations, on-site technical fixes, the pages and content built to rank, reviews, and authority work. You get a clear scorecard so you can see it working - not a monthly invoice with a vague 'SEO services' line.
You see results and decide
At the end of the sprint, you look at the numbers. If it's working - and on an established business in a real market, it should be - we run the next sprint to compound it. If not, you walk. No contract trap, no cancellation fight.
The honest part
SEO is a build, not a faucet.
We'll never tell you results show up overnight. The first month or two is heavy foundational work - that's why a sprint has real runway. From there it compounds: rankings hold, the phone keeps ringing, and you stop paying brokers for the privilege.
If you want overnight rankings or the cheapest possible price, we're honestly not your people - and we'll point you to our free resources instead.
What we're not
A pay-per-lead vendor
A long-term contract
An overnight promise
The cheapest option
What we are
An owned-asset builder
A defined sprint
Honest ROI math
A premium operator
Common questions
Straight answers.
Why sprints instead of a monthly retainer?
A retainer is open-ended and easy to hide behind. A sprint has a defined scope, timeline, and price, so you always know what you're getting and you have a clean exit after each one. We have to earn the next sprint by showing results.
How long is a sprint?
Most sprints run about 90 days. SEO is a build, not a faucet - the first month or two is heavy foundational work, and results compound from there. The sprint length is set so there's enough runway to move the needle.
Do you offer a guarantee?
No - and that's on purpose. A ranking guarantee attracts the wrong buyer and rewards shortcuts. Instead of promising, we demonstrate: real case studies, a free mockup up front, honest ROI math, and a short sprint you can walk away from. We earn trust by showing, not swearing.
What happens after a sprint ends?
You see the scorecard and decide. If it's working, we line up the next sprint - content, authority, GEO, or expansion. If it's not the right time, there's no contract holding you hostage.
Do you work with businesses outside home services?
No. We stay focused on home-service trades - plumbing, HVAC, roofing, electrical - because that's where we get results and where a single job is worth enough that ranking pays for itself fast.