Search is shifting to answers
AI engines like ChatGPT, Google's AI Overviews, and Perplexity increasingly answer questions directly - often recommending specific businesses. Getting cited there is the next frontier of local visibility.
What helps you get cited
Clear, factual content that answers real questions in plain language. Strong, consistent business information across the web. Real reviews and mentions. Structured data (schema) on your site so machines understand who you are and what you do.
The overlap with good SEO
The good news: most of what helps you rank on Google also helps AI engines cite you. A clean profile, honest content, and real authority signals do double duty. GEO isn't a separate game - it's the same fundamentals, formatted to be quotable.